Another client win this week for me with a firm of personal injury lawyers and solicitors in Bolton, UK. They were recommended to me by another English client that I have, the Bar Stools company I blogged about before. Personal Injury Solicitors of Bolton have asked me to completely overhaul and re-vamp their existing website which has been live and up and running for about 3 years.
The Previous Web Design
As you can see below, the old site looked a little bit out of date and old-fashioned. As personal injury solicitors they did not feel that the blue color palette and imagery really suited what they were about as a company. Here’s what Personal Injury Solicitors Bolton used to look like:
My New Design and Color Palette
As part of their re-branding exercise which is being conducted by a UK advertising firm, they have decided to completely change the color palette and logo. As you can see on the new website for Personal Injury Solicitors Bolton (click here) I’ve introduced that into the new layout – see a screenshot below or visit the website directly.
The website is built using WordPress, a standard template, but with a lot of customization based on feedback from the personal injury solicitors in the Bolton office.
In terms of usability I was able to use testing results from other web design projects, and have actually been split testing some of the placement of elements. For example, where you see that phone number was actually changed three times until we were happy that it was in the optimum place.
Increased Calls With Design Changes
Believe it or not, phone call increased by 10% just by moving the phone number our of the header and into the right hand side columnar space. The team at Personal Injury Solicitors Bolton are really happy with the work completed so far, but it’s not yet completed to be honest, with loads more to do over the coming weeks and months.#
Why Design is So Important for Solicitors
The personal injury industry is extremely competitive, with personal injury lawyers all trying to get a bite of the cherry. First impressions always count for so much, which is why it’s imperative that the design looks good, and engenders an element of trust with the website visitor.
After all, you would want to work with an accident claims lawyer who you think you can trust right? Well that’s exactly true, and why the website design should be a huge part of any legal or law firms marketing plans in 2015.
Would You Like Me to Design You a New Website?
If you are a lawyer or solicitor based in the United Kingdom or United States and would like me to quote for you on a web design project then please do get in touch. I specialise in the financial sector, but am now starting to build up a small portfolio of legal clients including personal injury lawyers both in the UK and USA.
Use my contact page to email me and I will be more than happy to discuss your requirements.